Publicizing:

We take what makes our clients special and unique and generate media interest. We accomplish this by writing, emailing and faxing bios and press releases to all the right people! - T.V. and radio media, publications i.e. newspapers and magazines. We also spend countless hours on the phone pushing all for your benefit.

Promoting and Marketing:

We promote our clients through advertising, publicity & promotion and in some cases distributing their product.

Producer:

We throw fabulous parties, events, launches and openings for all our clients.

We represent a wide range and diverse array of clients, from actors to doctors, restaurants to Drag Divas. We are a unique publicity firm in that we not only promote our clients, but offer the opportunity for our clients to cross promote, network and meet each other.

Toots Capital was founded in 1991 by our fearless leader Val Dooley. She began her illustrious career as an Haute Couture fashion designer where she literally fell into the world of publicity when out of necessity she had to self promote her name and designs to the public and the media. Having proven herself in the fashion community, Val was driven towards a new challenge, that of restaurateur. Along with husband Chef Massimo Callovini, Val owned, ran and oversaw publicity and promotion for Cibo Ristorante, one of Toronto's It spots. In 1991, on request and approach from business owners in the Entertainment district, Val opened her own publicity firm Toots Capital.